We saw in our previous blog post on the mistakes that should be avoided while doing email marketing. This blog will be about the next step in terms of email marketing, that is choosing your email marketing tool. One important factor that I discussed in the previous blog was on missing out an email marketing tool and failing to promote your site content to your audience. To take that as a mainstream point and discuss, I have come up with a huge list of email marketing tools and their pros and cons.
Traffic is a simple term, but achieving it takes huge efforts. There are several companies that drive traffic through paid channels such as adwords and third party site advertisements. Few companies utilize the power of social media to drive traffic to their sites. Then there are bloggers and freelancers who drive traffic through their blogs and importantly focus on SEO strategies. At the end of the day, how you repurpose / utilize your site traffic matters the most. You can add opt in forms in your site to collect the email id of the users, you can have a live chat integrated on your website to help the visitors to convert and much more options are available.
Once you start building your list with the help of these tools, you can directly jump into email marketing. Through emails, you can update your subscribers with your latest blogs, send them with latest feature updates and finally you can market your product too. For sending out bulk emails, you’d definitely require an email marketing tool with certain set of features. I have tried my best to give out the best possible review about every email marketing tool here along with their pros and cons.
- Campaign Monitor
Campaign monitor is almost an easy pick for any company that has lot of dependencies on the table such as HTML template design, creatives and much more. There are several templates that come in by default and Campaign Monitor targets SMB’s as its main focus. Campaign monitor helps to schedule your mails so that you don’t miss out any broadcasts right on its time and it helps in auto responding as well. It has a range of pricing options depending on the volume of monthly mailer/newsletter sends.
- Lots of free ready-to-go templates reduces the HTML work out in mail creation.
- Design and Spam testing capabilities.
- Helps in multivarious integrations(Google Analytics, WordPress and much more)
- No powered by “Campaign Monitor” texts.
- Helps with Social Sharing buttons.
- It is priced a bit higher than other email marketing tools in the market.
- Basic reporting functionalities.
- Product support is based on emails alone, misses live chat customer support.
- Limited training sessions and tutorials for the user.
Considered as startup’s best friend that allows to send free emails till 9000 sends month on month. Sendinblue also provides automation feature for its user(free), which no other fellow tools provide. Another classy feature that puts Sendinblue on the top is its ability to create professional looking emails. The reporting dashboard is pretty cool according to its users. It has an inbuilt responsive designer that takes care of the designs with ease and it is quite easy to put it in action.
- The UI is quite attractive and intuitive.
- It is absolutely free till 9000 mails a month.
- Easy to create sign up form
- Drag and drop builder
- Real Time tracking
- Some good reports comes along high end plans.
- Customer support response time
- Zoho Campaigns
Zoho campaigns comes with CRM and social media integration for helping the companies to take care of end to end tracking. You can try Zoho Campaigns along with Zoho CRM to have all the data saved under every single subscriber / customer profile. Zoho campaigns helps to see the stats that can help you plan your next email campaign in a better way. And not to forget its excellent tracking feature to understand where the user has clicked to retarget him wisely. If you’re a Zoho CRM user, Zoho campaigns is your Go-To product for email marketing.
- Integration with CRM and Social Media.
- Allows complex A/B testing.
- Allows surveys and good reporting features.
- Good customer support
- Social statistics data.
- Easy drag and drop editor.
- Misses robust use.
- UI is not that great.
- Inability to exclude a contact from a list.
- Templates are very basic.
- Constant Contact
Constant contact joins the premium list of email marketing tools for businesses. It has more than 400 templates to choose and structure your business emails. It has got the coolest list management feature when you compare it with others in the email marketing segment. And did I mention that constant contact has been in this space for more than 20 years ? So, they’ve almost pioneered everything in this space. Constant contact offers a 60 day trial period for the businesses that plan to try this product to taste the success. At the same time, constant contact also has a range of pricing, bit higher than its competitors. You can choose this tool if you’re a beginner for Email marketing campaigns.
- Excellent customer support.
- Easy to use template builder.
- Provides a good 60 day Free trial plan.
- Has a range of integrations.
- Mobile versions for on the go access.
- Testing is not quite effective.
- Expensive than its competitors.
- Dashboard loading time is usually high.
- No autoresponders.
Just like constant contact, campaigner can be useful for the folks who’re new into the email marketing space. Campaigner has the excellent onboarding procedure and tutorials for its new customers. Still Campaigner compensates if you’re an email marketing ninja! Campaigner has advanced segmentation and list management features as well as targeted email autoresponders and workflows for your campaign. Campaigner doesn’t fail to score in A/B testing too, it has the best A/B testing sequence enabled within the tool. The best part comes with the intuitive UI that helps the users to setup and manage email campaigns in an easy way!
- Easy to use template editor.
- Provides good customer support.
- A good range of email templates(700+ templates to choose with)
- Social Media Integration.
- A/B split testing.
- Logo gets added in your emails.
- Spam checker unavailable.
- Advanced feature sets are available in high end plans.
A very good company that stands out for its best customer support in the market with a range of services. Although Emma is easy to use, its falling short in terms of number of email templates. It has just about 40 templates. The stand out feature of Emma is its design quality and the drag-n-drop feature. Emma also has a very good reporting section that can be turned into actionable insights. Apart from the regular feature sets, Emma has a wide range of integrations available for businesses to help them connect the dots. Emma focusses mainly on small to enterprise customers.
- Best customer service and various options to get help.
- Emma provides unlimited image hosting.
- Additional exporting features.
- Flexible email templates.
- Good number of integrations.
- Not advanced A/B testing.
- Less number of email templates.
- Sometimes the platform looks to be running slow.
Redcappi can be summarised as a tool that particularly focuses on the feature sets that the business would use. It doesn’t boast with too many feature sets, but provides the valiant ones that would be helpful and mandatorily put into action by any company. The company’s anticipation towards the email marketing space is quite good. Redcappi was launched in the year 2011 and is quite simple and easy to use. It is purpose oriented and at the same time it is also providing a comprehensive feature suite for its users.
- Helps with autoresponders.
- Simple and easy to use.
- Has Anti Spam policies.
- Provides good number of integrations.
- Bounce tracking and Click Through Tracking.
- No default templates.
- Autoresponders are quite basic.
- No training available.
Getresponse boasts to be the one of the cheapest email marketing solutions available on the market. It comes with a 30 day free trial for its users. Getresponse has a wide range of feature sets available for the businesses to create and send quality emails. The best part of Getresponse is that the features that are used to fall under the high end package for its competitors, falls under the regular pricing plans in Getresponse. It can be an apt solution for email marketing starters. Getresponse also has unique tracking opportunities and suggestions. It also has a powerful autoresponder and automation rules.
- Easy to use email editor with drag and drop options.
- Good customer support (Email, Phone and Live chat)
- Built in statistic tracking
- Good number of stock images
- Incredibly flexible templates
- Has feedback form for unsubscribers.
- Segmenting the list by location is a pain.
- Limited automation sequence.
- User interface is not intuitive.
- Doesn’t allow you to view individual subscriber profile.
Mailchimp is one of the top players in the email marketing space for a while and that’s exactly due to the range of feature sets they have along with the clean and simple UI. The UI is designed in such a way that you need not be tech savvy to understand it or use it. It has various advancements in email content creation as well as in the tracking portions. Like few other tools we discussed before, they offer a free plan through which you can send around 12000 emails to a maximum of 2000 subscribers. Mailchimp also scores well in the automation and the integration aspects. Mailchimp also succeeds in scoring maximum points when it comes to smaller portions such as segmentation, template designs and much more.
- Free plan works like charm for SMB’s and startups.
- Easiest email marketing tool in the market.
- Takes minutes to setup a campaign.
- Schedule mails according to each time zone.
- Ample amount of webinar and training videos.
- Multivarious import and export options.
- Unlimited image hosting.
- Free plans do not have autoresponders.
- Less reliable with Paypal and WordPress.
- It lacks SPAM control.
- Free plans do not have analytics option.
- Takes time to reload.
- Reporting is not real time.
Lately we have been reading a lot of news about iContact and it seems to be the best seller in the market with lot of options. iContact easily finds its place amongst the top ones with its easy to use UI, award winning support, advanced email marketing features and detailed analysis on the campaign. iContact helps you create dynamic and attractive email campaigns. Just like Mailchimp, iContact offers easy to use UI which doesn’t need any tech stack to work with it. The dynamic email creation feature does wonder without the necessary help of web-design experience.
- It has multiple email builders.
- Loads of integrations available.
- Offers a range of customisation.
- Detailed reporting.
- Can play with autoresponders to welcome new subscribers.
- Doesn’t allow you to import contacts from Gmail.
- Image storage space is limited.
- Limited support.
- Some features are not available with the basic level.
Considered to be an early player in this space, AWeber has more than 140K+ users worldwide. AWeber has a range of dynamic features to help your emails look better and perform better. Apart from dynamic features, certain companies feel that it is missing out on some important features though. Just like other tools, it has a range of email templates to design your emails, autoresponders and segmentation options. Did I mention that AWeber was the first to introduce the Autoresponder in the market ? Aweber comes with a 30 day money back guarantee.
- Excellent tutorials to understand the product.
- Email tracking analytics.
- Good range of templates to play with.
- Good customization features.
- 365 days live support.
- Offers very good SPAM checker tool.
- Pricing structure is a bit complicated and looks high as the number of subscribers increase.
- Doesn’t have free plan.
- Can’t send videos through emails.
- Customizing requires coding stuff!
- Limited social sharing opportunities.
Benchmark email is one good tool that offers the access for the high end features in the free version of the product. Many products fail to do that and they literally try to force the users to upgrade their plans to get maximum profit out of the same. Benchmark email has an intuitive and easily understandable UI that helps beginner to setup campaigns without any big trouble. Benchmark also has drag and drop option to help the users to make the email template look even more attractive. Email tracking and google analytics integration is another set of commendable features in Benchmark email.
- Can import subscribers from any database
- List segmentation is really good.
- Can resend archive emails without any glitches.
- Reporting analysis.
- Free plan allows to send 14,000 emails a month.
- Sending emails often get delayed.
- No proper support.
- No third party integrations.
- Vertical Response
Vertical response finds its position amongst few email marketing tools that allow advanced editing options by default. Vertical Response also ensures that you have easy integration across different channels so that it gets marked under the list of handy tools! Though it struggles to score a good number under list segmentation feature, Vertical response equalizes it under customer support. They have a very good line up of tutorials and go to webinars for easy understanding of the tool. The automatic unsubscription feature is another good point to specify here.
- In built advanced image editing tool and has 75,000+ free stock images to play with.
- Free plan has good feature sets.
- Simple and easy to use UI.
- Good customer support.
- Robust analytics.
- Survey creation.
- Segmentation looks difficult.
- Email creation looks clunky.
- Campaign templates aren’t enough for several companies.
- Refreshing the list looks to be a burden.
- Mad Mimi
Mad Mimi falls under the cheapest bracket of sending HTML emails / newsletters to the audiences. Mad Mimi is competitively priced amongst its competitors. Mad Mimi was acquired by Godaddy in the year 2014 and we assume that they add effective and functional features from there on. They have a simple and elegant UI for email creation but I must also add the point that they keep updating the interface quite often! Bulk email sending looks easy with Mad Mimi and it also helps with professional looking and fashionable emails.
- Very good autoresponder.
- Scores well with reporting analytics.
- Wide range of integrations.
- Drag and drop template features.
- Survey integration makes it even better.
- Free plan lets you add only 100 subscribers with unlimited mailing.
- No inbox preview.
- Misses A/B testing.
- No live chat support.
Sendloop is another competitive tool for mailing campaigns and importing the list is a three step process. It has the capability to design attractive emails and also helps in successful tracking of mails. Creating mobile friendly emails can be done with zero tech stack. Sendloop comes with a customisable pricing and one click integration. Focussed on SMB’s and startups, Sendloop has very good feature sets to satisfy their requirements in a simple way.
- No down time.
- Easy to import the list.
- Effective and good looking mails.
- Free plan allows 500 subscribers with unlimited emails.
- Allows emails with typos to subscribe.
- Limited number of templates.
Intercom has taken the email marketing automation to the next level with the help of live chat integration to help the companies bridge the gap between them and the customers. Along with marketing automation, they have a live chat solution which can be installed on any website to capture the leads via chat and the end product as a whole means to be a customer communication tool. It also helps the companies to scale and helps with a range of products to integrate with. Deploying the code on your website allows you to identify the actions of the user on your website, through which you’d be able to send targeted emails.
- User behaviour based segmentation.
- Easy integration and usability.
- Powerful user segmentation.
- Excellent customer support.
- Campaign management is easy.
- Lead capture through live chat.
- High price.
- A/B testing available only on high end plans.
- UI seems to freeze while typing long responses.
Customer.io is particularly focussed on web and mobile based apps which is comparatively easy to use on comparing with its competitions. It has not got too many templates to juggle with and at the same time, the templates aren’t flexible either. Customer.io helps in customer interactions and top the chart for their customer support.
- Segmenting in real time.
- Email editor is friendly to use.
- Easy to setup drip campaigns.
- Tracking is simple and easy.
- Website activities / behaviours.
- Templates aren’t flexible.
- Requires coding knowledge to edit the templates.
- Lacks workflow cloning
Quickmail has simplified the automation workflow of outbound marketing emails to help the users succeed in their campaigns. Quickmail also provides the opportunity to build a team and remove the ones who aren’t necessarily part of it! Quickmail comes with a lineup integrations starting from Gmail, Zapier and the huge list keeps building up. The best feature of Quickmail is that it allows you to schedule quick emails with follow ups, which in turn reduces lot of time at the user’s end. Just like other competitors Quickmail lets you follow up, track and respond to your campaigns.
- Good lineup of integrations.
- Easy to setup and follow up emails.
- Good tracking data.
- Allows you to send with Gmail.
- Automating outbound workflow.
- It still has some annoying bugs.
- Limited pricing options.
- Limited templates.
Vero is the latest hot pick in the market this enables the companies to send event based emails to help the users convert and improve their satisfaction towards the company. Vero’s customer support is absolutely outstanding when it comes to complex queries and issues of its customers. Though drip apps and tools let you personalise your emails, Vero pushes it to the next level by creating emails based on user interests. It also works on event triggers and has a good setup for tracking the user data. It also has seamless integrations.
- Good reporting on campaigns.
- Event based emails.
- Good integrations.
- Easy to use and intuitive UI.
- Biggest disadvantage is that it has not got any free plan.
- Customisation leads to some data issues at times.
Sendwithus is specially made for drip campaigns for your users to signup / convert. It helps you with creating beautifully designed emails. Sendwithus also lets you to import email templates, HTML’s and design it in the email editor and setup drip campaigns. You can easily segment the users and send targeted emails. It has an easy and a powerful API for integrations. Sendwithus comes with translation services for international users.
- Powerful API.
- Setup targeted campaigns.
- Really good drip campaign workflow.
- Translation services.
- Tricky customer support.
- Litmus testing available on paid plans alone.
- Unlimited templates available on paid version.
The recent sensation that has hit the market which has pulled good number of users particularly from Mailchimp. Convertkit doesn’t work under list based system and that happens to be its biggest advantage in attracting new users. Convertkit uses a tagging system which is really easy and helpful in segmenting users. Convertkit’s forms are absolutely stunning and so are the landing pages. It also boasts easy setup and workflows for autoresponder and broadcasts. It has a reliable dashboard which displays the metrics of your campaigns as well as the forms.
- Tag based system.
- Beautiful forms and landing pages.
- Reporting analytics for opt in forms.
- Easy automation and tracking.
- Email customisation is not out of the box stuff!
- No test emails for autoresponders.
On top of email marketing and CRM, hubspot has pioneered the art of driving organic traffic to its site through its blogs and marketing courses. It has various segments of marketing courses that helps companies and marketers to grow. When it comes to email marketing automation, Hubspot helps in setting up automated drips and campaigns in an elegant way. Hubspot also combines all your primary efforts to manage your contacts and content together. The list of integrations is really huge considering the potential of Hubspot.
- Elegant and easy UI.
- Good reporting analytics.
- Flexible pricing.
- Wide range of integrations.
- Requires a 12 month contract.
- A/B testing available on high end package only.
- Paid tech support.
Infusionsoft has active task manager using which you can schedule and setup drip campaigns to your users/subscribers. Infusionsoft also helps in building data about your site visitors and the activities on your site. Infusionsoft has universal tracking that lets you track, behaviours, actions, purchases and conversions. You can also setup event based triggers to send out timely mails for your customers in accordance to their activity on your page. Excellent support and training to enlighten the users / customers.
- Good tracking.
- Excellent reporting analytics.
- API for various integrations.
- Strong tech support team.
- Clean interface for the users.
- High price.
- Deliverability rates.
- No A/B testing.
- Outdated templates.
Interakt is a simple tool that enables you to run data driven drip campaigns with a powerful dashboard displaying the reporting analytics of the performance of the campaigns. You can also setup stage wise drips and customise them according to your requirements. Interakt’s easy and smooth interface lets the user to access the campaigns and other features in a flawless manner. Automation along with chat is on the go and the pricing range seems to be brilliant.
- Excellent customer support.
- Good value for money.
- Powerful Email automation.
- Smart notifications.
- Live chat.
- Limited templates.
- Limited tutorials.
SendOut is an email marketing automation tool tailored for bloggers, influencers, and authors. SendOut made email automation fairly simple and powerful using segments and tags. Thus unlike MailChimp, Aweber, and other similar tools, users do not have to create multiple lists for email campaigns. Course emails and subscriber management will be a cakewalk using SendOut. Authors can segment their customers right from the point where the course purchase happen.
- Easy drip campaigns
- Powerful Automation
- No multiple billing for the same subscriber
- Unlimited emails
- Subscriber activity timeline
- Advanced form targeting
- Very few integrations as of now.
- No drag and drop editor for forms and emails.
- Limited built-in templates
These 25 email tools have been phenomenal in helping a good number of businesses in email marketing. If you’re looking at a tool for your business, you can pick either of these 25 tools to succeed in your business. If you have used any other option / tool apart from this list and if it has been a great tool, please feel free to share them in the comment section! It will also help the fellow readers.